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Web Marketing

Integrate SEO into your website design and development from the outset

Many business owners assume that SEO is something that happens once a website has been created but integrating it into the site as it is being designed has been shown to be more effective. Web design is all about the visuals and function whereas SEO focuses on improving your viability...
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June 11, 2022June 15, 2022Web Marketing

Do you know who your competitors are?

When in business, it is vital that you know who your competitors are and also what they are doing. You can do this by carrying out some competitor research and this is often done when you create a business plan. If you need to apply for a loan from the...
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December 13, 2021December 16, 2021Web Marketing

Consider the subject line of your marketing emails very carefully

Research has shown that the subject line of an email is vitally important and plays a huge role in terms of the success of the marketing campaign. If the subject line is not appealing then people will not bother to open or read the email. Many businesses still use email...
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September 24, 2021October 1, 2021Web Marketing

Social media account management options

If you are a web programmer or developer or work in the online marketing industry, then you may need to assist or manage your client’s social media accounts and profiles. Many social media profiles need to be linked to an administrator and this sometimes has to be a personal profile....
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August 4, 2021August 26, 2021Web Marketing

Working out your target audience is essential in marketing

When it comes to online and offline marketing, knowing who your target audience is, is essential. So many businesses lose sight of who their target audience is and find themselves slowly becoming more generic in their marketing and therefore diluting the results they get. IF you have a limited budget...
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July 22, 2021July 28, 2021Web Marketing

How a web agency can make your marketing budget go further

If you are considering starting or increasing your marketing spend online then you should enlist the help of a web marketing agency. An agency can have the skills, experience and resources to make a huge difference to your business and often the fee they charge is more than made back...
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June 9, 2021June 9, 2021Web Marketing
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