Marketing is vital if you want your website to be a success. There are a number of different ways in which you can market your website such as social media marketing, email marketing, Pay per Click or SEO. All forms of marketing have their advantages but if you have a limited budget then you will need to decide which one you will give you the best return on your investment.
Basic SEO (search engine optimisation) should be done on all websites as standard as this is what helps it get found on the search engine sites such as Google. SEO basically means optimising a website so that it fits in with the current algorithm that the search engines use when they are deciding where to rank a site on the search engine results pages. It involves multiple elements some of which are straight forward and others which are for the more advanced online marketer.
Ideally you want a web agency or SEO expert to optimise the site for you and then if you cannot use them long term, ask then to show you what you need to be doing going forward.
You need to consider what phrases or keywords you want to try and get ranked for and make sure that your site has enough content around these phrases to even stand a chance. It is important to ensure that these are the best phrases for you to target and will get you not only the most amount of traffic but also quality traffic that is likely to convert.