If you run your own business then you will understand the important of marketing and raising awareness of your brand. There is a number of ways in which you can market your business online and offline. If your marketing budget is tight then it is even more important that you invest it in avenues that are going to give you the best return on your investment.
Social media is being used by many businesses now to bump up their marketing and allow them to reach masses of people in an instance. Social media sites such as Facebook and Twitter rely upon you building up a network of followers in order for you to connect with them. There are a number of way in which you can do this and it is important to give followers engaged once they have started to follow you. You may wish to run a competition asking people to share and follow your page or post to be entered into a prize draw. This can work really well but once you have gained these followers you need to ensure that you continue to offer them reasons to follow you otherwise you will find they leave as quickly as they came.