If you are the owner of a small business then you will already be aware of how important your customers are. Not only might you rely on their repeat business but also their word of mouth to gain you more customers. Relying on word of mouth marketing is not ideal and although you may find that this brings in enough business initially, it probably won’t last for ever. For this reason you need to explore other marketing avenues. Costs can often be tight in a small business and many have not got thousands of pounds to spend on marketing each month. There are a few ways in which you can market your small business for little or even no money, but you will need to invest some of your time.
Social media is a great marketing platform for business of all sizes. It allows you to connect with people in your local area if your business is aimed locally or nationally. Setting up a profile or account on the social media sites is pretty straight forward but managing them can be a little difficult. Many business owners say they struggle with knowing what to put on the social media sites and also how often. If you are happy to manage your social media accounts yourself then it is always worth investing in a training course aimed at businesses to show you how to get the most out of your social media marketing.