When it comes to online and offline marketing, knowing who your target audience is, is essential. So many businesses lose sight of who their target audience is and find themselves slowly becoming more generic in their marketing and therefore diluting the results they get. IF you have a limited budget then this is even more important as you only want to be marketing to the types of people that may be interested in your product. If for example you own a dog grooming salon then you only really want to be targeting people that own a dog. You might occasionally get someone who has seen your ad that doesn’t own a dog, recommending you to a friend but this is not something that will happen all the time and if budget is tight, then you should try and ensure it is spent as wisely as possible.
If you are not sure who your target audience is then it is time to do some market research. Sometimes it can be easier to figure out who your target audience isn’t if your product and service is aimed at lots of different groups of people. This way you can exclude them when doing your marketing.