The lead story
Updated weekly
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It’s important to test your website across many devices
Many people often assume that once they test a website on their computer, the website is ready to be published. In reality, your computer is likely one of the only computers your users will have. Depending on the size of your screen, you might be…
Content area
A note from the studio
This site covers web design and development as well as SEO services for Northampton and surrounding areas clients. There’s a section for services like website development, construction, maintenance, and keeping up with the latest coding practices. Build-in SEO during website development is shorter and less of a hassle than implementing SEO as an afterthought. This site is designed to teach business owners about the complexities and best practices in web design so they can avoid building a site just to show a digital portfolio.
Latest stories
250-word notes and long reads
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How to Choose an Agency for Ecommerce Website Design Northampton
Building a new ecommerce site, or changing an existing ecommerce site, isn’t an easy task. You need to handle payment portals, sales channels, budget management, and navigate a competitive agency market, which is all the more challenging if you want…
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The importance of adding fresh content to your website
If you have a website then you should already be aware of how important fresh content is. Content is king and the more relevant, unique and fresh content you have on your site the better. Some people think that they can just copy and paste articles…
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Integrate SEO into your website design and development from the outset
Many business owners assume that SEO is something that happens once a website has been created but integrating it into the site as it is being designed has been shown to be more effective. Web design is all about the visuals and function whereas SEO…
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Updating your website code
When you have a website built, it should be done using the latest code available to ensure that it is secure and functions correctly on the newest browsers. Over time this code will become dated and you will need to ensure that updates are carried…
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Custom built website advantages
Although it may be tempting to opt for an off the shelf website that has been created from a basic template, you may find this very limiting in the future. When it comes to template websites there are a many different sorts. Some are quite…
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Do you know who your competitors are?
When in business, it is vital that you know who your competitors are and also what they are doing. You can do this by carrying out some competitor research and this is often done when you create a business plan. If you need to apply for a loan from…
From the desk
Design · Build · Performance
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Creating info graphics and ads to use across multiple platforms
Marketing often consists of a number of different types such as paid for advertising or cost per click, on site marketing such as SEO and social media marketing. All of these different methods of marketing can work really well if they are designed…
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Be sure to keep working on your website
It may be that it took quite a while to get your website all up and running, so once it is you may be tempted to leave it for a while. If you do not have any new services or products to list you probably think there is no reason to add new content…
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Consider the subject line of your marketing emails very carefully
Research has shown that the subject line of an email is vitally important and plays a huge role in terms of the success of the marketing campaign. If the subject line is not appealing then people will not bother to open or read the email. Many…
Web programming
Put anything you like in this space
Alongside design, the website covers some aspects of web programming for building a website. This includes the code that makes a website functional, as opposed to just aesthetically pleasing. It deals with maintaining site code so that it functions and displays on newer versions of browsers, knowing what you are losing or gaining by building your own website vs. using a premade template, and understanding how a website is built to ask pertinent questions to your developer.
The weekly dispatch
One considered email each Friday
New articles, work in progress and the odd strong opinion about the web. Replace this block with your own sign-up form when you’re ready.